Conoce a tu producto y a tu cliente

Por Gabriel Neuman •  Actualizado: 09/14/21 •  Léelo en 3 min

En este episodio de Growth Tactics entreviste a Daniel Nissan y me dio su consejo para hacer crecer su negocio.

0:42 Soy CEO de Tecnosinergia que es un mayorista de seguridad, tecnología y telecomunicaciones.

0:49 Nos dedicamos a distribuir y representar distintas marcas relacionadas con los tópicos que dije hace un momento.

0:59 Mi chamba principal dentro de la empresa además de dirigirla son los temas de suministro.

1:43 Hay dos partes críticas en una estrategia de venta que son: conoce a tu producto y conoce a tu cliente.

2:43 Utilizamos tres estrategias para crecer: la primera la capacitación, la segunda es tener inventario y el tercero es asesoría tanto preventa como post venta.

4:15 Nosotros medimos muchas cosas, normalmente es muy variable para hablar de tiempo pero manejamos en promedio un 88% de disponibilidad de inventario.

5:15 Ahora hay que decidir que producto conviene traer y cuál no, por lo cual hay que hacer una planeación para ver qué normas requiere el producto.

6:10 Los catálogos se han vuelto un poco más estrechos y han tenido mayor profundidad.

6:25 Si solo pudiera trabajar una hora al día me enfocaría en las compras y en proveedores es decir , haría análisis de inventario y ver proveedores para comprar en el menor tiempo posible y con las mejores condiciones.

7:35 Hoy en día la tendencia es mucho más make to stop y aunque depende mucho de cada mercado tienes que tener mercado disponible.

8:17 Sin duda alguna hay tres consejos básicos: enfocarse en un nicho, pocos productos con mayor profundidad en lugar de muchos productos con poca profundidad y pruebas de concepto.

8:58 Si pudiera volver a empezar lo que haría sería ser menos precipitado con los proyectos y fuera de eso no me arrepiento de nada.

9:43 En el tema de inventario debes especular con cabeza fría.

Conoce más de Daniel Nissan:

www.tecnosinergia.com

Gabriel Neuman

Apoyo a CEO's y Emprendedores a generar tráfico calificado (aka clientes potenciales) a visitar sus ofertas para lograr su objetivo comercial.

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