Regla del marketing de contenido en social media.

Por Gabriel Neuman •  Actualizado: 06/17/13 •  Léelo en 2 min

Marketing de contenido: Informar para generar.

Al crear su estrategia web, su marca debe de poner atención a balancear dos aspectos en la generación de contenido: La Frecuencia y el valor que ofrece.

Como sabemos, los clientes buscan información sobre el producto o servicio, la persona que eduque mejor a su leector, tendrá mayor posibilidad de cerrar el trato. Todo contenido debe de ser util, original y claro para la acción que usted desea.

Eric Schmidt, le propuso a Google una estrategia de generación de contenido, la cual decia que el 70% del contenido debía de estar centrado en la marca, el 20% con proyectos realaciondos y un 10% en actividades no relacionadas pero si afin a su cliente ideal.

Contenido de objetivos.

Generar información que cubra las necesidades de su cliente ideal, en este tipo de contenido usted informara a su cliente, con el objetivo de generar confianza y posicionarse como lider de opinion. Sus promociones u ofertas no son parte de este tipo de contenido.

Contenido de proyectos relacionados.

Solo el 20% de su contenido debe de estar ligado a vender sus productos y servicios. Usted debe de pensar siempre en nuevas oportunidades de negocio y al final poderlas convertir en ventas.

Contenido experimental.

Uno siempre debe de estar experimentando que es lo que le gusta a su cliente ideal, por lo que siempre es importante dejar un espacio en el cual se trate de entretener, usted pueda mostrar el lado chistoso al problema que quiere resolver, puede hablar de algo que a sus clientes ideales les interesaria escuchar. En fin, en las redes sociales uno tiene que experimentar.

Conclusión.

Las marcas deben de generar un calendario editorial, en el cual puedan colocar los distintos contenidos generados por la empresa para poder informar, vender y entretener. Los tipos de contenido pueden ser videos, fotografías, textos o Podcast. Cada vez existen más herramientas que nos ayudan a entender a nuestros clientes ideales, hay que aprovecharlas.

Gabriel Neuman

Apoyo a CEO's y Emprendedores a generar tráfico calificado (aka clientes potenciales) a visitar sus ofertas para lograr su objetivo comercial.

Sigue aprendiendo

The Spark

If you’ve got your brand identity design sorted but still need help developing a brand and marketing strategy that works.

This is the package for you. It’s completely done for you. No homework!

Here’s the process we’ll follow:

The Kindle

You know the value of brand and marketing strategy for your business but you don’t have a huge budget to hire an expert to help while still craving an expert-like brand and marketing strategy.

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Here’s the process we’ll follow:

Note: Your brand might be so deep that 5 hours of strategy sessions might not be enough for you. In this case, you’ll pay an additional hourly fee for every extra hour we work strategizing.

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You believe in freedom and delegating parts of your business you aren’t good at so you can scale while focusing on what matters, i.e thinking of ways to grow your business further and serve your customers at the maximum level…

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This is the package for you.

Here’s the process we’ll follow:

Why Me?

My name is Samuel Ayobami, and this is my story of about three years ago when my business has had some successes (and milestones), but soon it hit the wall, and things started to blur for me.I knew my business. I knew what I needed to do to grow it, but I felt lost and didn’t know my next step

Then I started to ask myself, what next? How do I ignite this growth and level-up my brand that I spent so many years on?

What helped me was seeking advice and deciding to revamp my brand strategy with a coach, and building a team that helped me implement it. After a few months of working on it, I was out of my shell with clarity, direction, and a growth mindset.

This is exactly why I created the Brand Igniter program.

I designed this not only to help you craft your brand strategy and tell you the next steps you should be taking but also to work alongside my team to lift these branding and social media tasks off your shoulders.

No one knows your business better than you because there is only ONE you. Hence, with my strengths and expertise, we as a team can build the brand of YOUR dreams.

So, if you are ready to break the cycle of stagnant growth, let’s jump right in and talk.